Over 15 years in digital design, I've built a strong track record of shaping UX strategy and leading teams.
My approach is grounded in the design and discovery process to build better products, create happier customers, and enhance business outcomes.
Quick hits
- 2020 - today: Bitly, Director of Product Design Leading a team of designers, content writers, and UX researchers to deliver a user experience that surpasses expectations and creates enthusiastic customers.
- 2016 - 2020: 4C Insights, Director of Product Design & UX Led a small team of designers in crafting programmatic ad buying software. Defined the UX strategy for new and existing products with Product and Engineering partners.
- 2013 - 2016: 4C Insights, Senior Product and Brand Designer Established 4C's brand identity and built the Product Design / UX practice.
- 2012 - 2013: ScrollMotion, Art Director Led creative direction for native iPad apps catering to global pharmaceutical and financial service brands. Managed a small team of support designers, animators, and developers.
- 2010 - 2012: Usablenet, Senior UX Designer Co-managed UX designers, driving creative direction for mobile-web and native app projects. Led design direction and execution for brands like FedEx, Sony, Tesco, and Chrysler.
- 2009 - today: Creative Consultant Designed for a wide range of clients/projects, including entertainment series posters featuring Lady Gaga and Sean Paul, kids' entertainment guide illustrations, and branding that ranges from a hip-hop lifestyle brand to a poetry nonprofit.
Contact
Reach out for examples of my work and to hear more about how I build and lead user-centered design teams.