🌊 Jenny McKenzie UX Design + Research
I lead design and research teams that make complex products feel simple.

15+ years in product design & UX. Currently I lead product design and user research at Bitly. I love to build things and think about what makes great work possible.

Reach out by email or LinkedIn for my portfolio.

Experience

Director of Product Design — Bitly

2020 - Present

  • Led the redesign of Bitly's core product interface
  • Launched two new products from concept to GA
  • Built the design and UX research team from the ground up
  • Partnered with leadership on product strategy informed by user insight
  • Established design operations, including systems and research documentation
  • Built a team culture centered on mentorship

Director of User Experience — MediaOcean (formerly 4C Insights through acquisition)

2014 - 2020

  • Established and led the UX team for a programmatic advertising platform
  • Set UX direction across multiple products

Brand and UX Lead — 4C Insights

2013 - 2014

  • Developed brand identity and stood up the company's first UX practice
  • Designed the initial product experience and core user flows

Art Director — ScrollMotion (now Ingage)

2012 - 2013

  • Directed native iPad app design for global brands
  • Managed creative teams of designers, animators, and developers

Senior UX Designer — Usablenet

2010 - 2012

  • Led UX direction for mobile and native app projects for major brands
  • Managed and mentored the UX design team

Earlier experience includes Brand Designer & Art Director at Desi Hits!; UI Designer at Next Jump.

Core Focus Areas

  • Defining and executing UX strategy
  • Planning and conducting user research, generative and evaluative
  • Building and managing UX design teams

Tools & Skills

Figma, Adobe Creative Suite, AI tools, mobile & tablet design, HTML & CSS.