Simple and intuitive digital experiences

With 15+ years in digital design, I lead teams and shape UX strategies through a discovery-driven approach that improves products, connects with users, and drives results.

Work Experience

Director of Product Design, Bitly

2020 - Present

  • Led my team in a redesign of Bitly's interface
  • Launched two new products
  • Built design and UX research team from the ground up
  • Partnered with leadership to shape product strategy with user insight
  • Established design ops including systems and research repository
  • Fostered a mentorship-driven team culture

Director of User Experience, MediaOcean (formerly 4C Insights)

2014 - 2020

  • Built and led a UX team for a programmatic ad platform
  • Set UX direction across multiple products

Brand and UX Lead, 4C Insights

2013 - 2014

  • Created brand identity and founded UX practice
  • Designed early product experiences and flows

Art Director, ScrollMotion

2012 - 2013

  • Directed native iPad app design for global brands
  • Managed creative teams of designers, animators, and developers

Senior UX Designer, Usablenet

2010 - 2012

  • Led UX direction for mobile and native app projects for major brands
  • Managed and mentored UX design team

Previous experience also includes being a Brand Designer and Art Director for a small media company, called Desi Hits! And UI Designer for enterprise software, Next Jump. More details on my LinkedIn profile.

Portfolio

Email or message me on LinkedIn for a link to my portfolio.

Focus

Tools